![]() What is more interesting about the API integration is that the content access will be up to the applications. It can include other interactive platforms such as collaborative whiteboards, for example, and won’t remain limited to video or audio. It is also making an API available so developers can integrate their apps with SharePlay. The tech giant announced a set of launch partners for SharePlay, including TikTok, HBO Max, Disney+, Twitch, NBA, MasterClass, Paramount+, ESPN+, and Pluto TV. However, Apple’s SharePlay goes much further than streaming video and music from its own services. It was a popular trend in the coronavirus pandemic as people looked to virtually watch tv and movies with friends and families, prompting several services to add native co-watching features. The tech giant also showed off watching video from its Apple TV+ streaming service, where the video was synced in real-time between all call participants. There are also shared playback controls, which allow anyone on the call to play, pause, or jump to the track. In its WWDC, Worldwide Developer Conference keynote, Apple demonstrated the new feature, showing how iPhone users could press play in Apple Music and listen together as the music streams to everyone on the call. The feature, named SharePlay, allows real-time connections with friends and family while hanging out on FaceTime by integrating access to apps from within the call itself, explained Apple. They were designed for shared experiences such as co-watching TikTok videos, tv shows, listening to music, screen sharing, and more on a FaceTime call. Services Included on Apple’s SharePlay at WWDCĪpple introduced a cohort of features as a part of its FaceTime update in iOS 15. However, if Apple is looking at SharePlay’s success among the demographic of the audience most likely to use it, it will need to expand the number of apps that support it. It makes sense that the company would similarly pour capital into developments for its video-calling product, which is only a trickle of taps away. Moreover, the introduction of SharePlay also squares with Apple’s reported plans to compete more directly with Facebook’s WhatsApp by turning its iMessage more of a social network ( 9 ). And according to a Google study ( 8 ), seven in ten teens feel more connected when watching with others. Notably, half of all video traffic comes from smartphones. It further added that live videos would grow 15x over the period and account for over 17% of the traffic. According to Cisco’s estimation ( 7 ), the video will account for 82% of global internet traffic by 2020, up from 75% in 2017. It is either video or vanish for businesses targeting Gen Zers. Notably, video chatting is also pretty popular among teens, as per a 2015 survey from Pew Research ( 6 ) highlighting that more than 59% of teens in the United States video chatted with their friends. Moreover, an overwhelming mass of them have access to these apps on their smartphones ( 5 ). As a result, video-based social media apps such as Instagram and TikTok are massively popular among Genz ( 4 ). While SharePlay makes sense for teen streamers, the next generation of iPhone users is more inclined to watch videos on their phones ( 3 ). SharePlay Makes Sense for Gen Z Streamers, But it Needs Wider App Support for Efficient Work Instead, the update puts FaceTime against services such as Facebook Messenger that dominate messaging and have already been attempting to create co-watching experiences however, without as vital services as Apple can offer ( 2 ). After all, users are still watching Disney Plus, but in a different place. It is worth highlighting that Apple is not aiming to compete with those native platforms. It is a neat tool for the pandemic age, and it takes inspiration from the watch party modes that several streaming platforms, including Amazon Prime Video, Disney Plus, Hulu, among others, added last year ( 1 ).įor services where it is not supported, such as Netflix, there are several popular extensions that allow simultaneous chatting and streaming. SharePlay, announced last week and likely arriving in the fall, will let FaceTime users stream and share media in real-time from Apple TV, Mac, iPhone, and iPad. However, the service is still missing some key points to make it happen, particularly for Gen Z most likely to use it. In addition, it allows Apple a chance to hook new generation users on FaceTime. The development allows FaceTime to compete more directly with Houseparty, Facebook Messenger, and Instagram, which all offer users video chat while watching stuff as a group. Apple is bringing one of the trendiest streaming features to iPhone users with the launch of SharePlay in iOS 15 later in 2021, allowing FaceTime users to stream online videos, music, and movies together with friends.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |